Now that's how you market hockey

I think I may have mentioned before that I think the local marketing efforts by the Kings and Ducks is pretty dull and humorless and lacking in any kind of imagination. I'm guessing the marketing is handled by those who have actually studied marketing, perhaps the main reason such efforts suck.

So check out how it's done by the Boston Bruins. The above and below are just a pair of their TV ads. Click on either to watch on YouTube and you'll find links to other great commercials in the sidebar. The ads are brilliant because they are a nod to hockey culture and make you think you're missing something by not being a Bruins fan.



--Steve Hymon