Showing posts with label Boston Bruins. Show all posts
Showing posts with label Boston Bruins. Show all posts

Tuesday, June 7, 2011

A little presumptuous are we, Canucks fans?


A friend of mine was in Vancouver over the Memorial Day weekend -- before the Stanley Cup Finals began -- and snapped this photo of locals driving around the city with a mock-up of the cup. 

The Cup, I might add, the local team has not yet won. And I kind of get the feeling that after watching last night's spankdown of the Canucks by Boston, the momentum may have turned in the series to the Bruins. At the very least, it's pretty much impossible to root for the goon squad that is Vancouver after watching the savage hit by Aaron Rome on Bruins' defenseman Nathan Horton. 

The NHL -- reacting to the bad p.r. the hit rightly inspired and perhaps out of a desire to protect its players -- suspended Rome for four games, meaning he's justifiably gone for the rest of the series. The Bruins announced that Horton is out for the rest of the series with a severe concussion, meaning he's denied what could be a once-in-a-lifetime chance to play for the Cup. 

Not to mention that severe concussions usually cost players who receive them many more than four games. Just ask Sidney Crosby. 

As for the NHL, its tolerance and encouragement of extracurricular violence has once again landed the world's premiere ice hockey league in the spotlight for all the wrong reasons. Why the team owners put up with a league run this way is beyond me. 
--S.H.







Wednesday, May 5, 2010

Now that's how you market hockey



I think I may have mentioned before that I think the local marketing efforts by the Kings and Ducks is pretty dull and humorless and lacking in any kind of imagination. I'm guessing the marketing is handled by those who have actually studied marketing, perhaps the main reason such efforts suck.

So check out how it's done by the Boston Bruins. The above and below are just a pair of their TV ads. Click on either to watch on YouTube and you'll find links to other great commercials in the sidebar. The ads are brilliant because they are a nod to hockey culture and make you think you're missing something by not being a Bruins fan.



--Steve Hymon